McHappy Day 2021 - Instituto Ronald McDonald

McHappy Day is a successful fundraising campaign to help children in the fight against cancer. The old campaign vouchers, despite their success, needed to enter digital innovation. So Indico created the digital vouchers that can be obtained from the campaign website. 

Prints were also created for merchandising, such as T-shirts, mugs, ecobags and more, which were sold as part of the McHappy Day campaign, but the success of the merch was so great that Indico created a recurring collection that can be purchased throughout the year in addition to other products.