Innovation
4/4/2022
Money boxes - Instituto Ronald McDonald
One of the biggest fundraisers for the Ronald McDonald House Charity are money boxes left at the cash registers of McDonald's restaurants. Nowadays, dependence on cash has become a problem for the company. Besides the logistics of collecting and transporting donations,many people no longer use cash on a daily basis.
Thinking about the best solution for the campaign, Indico created a way to make donations online. Now it is possible to donate using a QR Code and even schedule monthly donations to help the RMHC.