How to launch a loyalty program?
With the loyalty program designed, it's time to launch it to the public - understand how to do this properly
Loyalty programs are a set of strategies that a company adopts with the main objective of rewarding and encouraging customers, developing a relationship of loyalty so that they continue to consume its product or service.
For a loyalty program to generate positive results for both customers and the company, it needs to be properly planned .
Here at Indico, we have developed our own planning methodology that has already been applied to projects for major clients.
Earlier, we talked about the first stages of this methodology, study and design. Now we move on to the last stage, which is organization.
How to launch a loyalty program
With the complete program design in hand, it's time to organize the initiatives in a coordinated way. This involves translating the strategies into concrete, measurable actions.
Here, you need to understand what needs to be prioritized, what the timetable will be, who is responsible for each task and how progress will be measured.
Starting with a launch plan, moving on to implementation and management, this stage is fundamental to getting the program off the ground and available to the public.
Launch plan
The launch plan for a loyalty program marks the official start of its market debut. This stage requires careful planning, with coordinated execution between various areas to ensure that the launch is successful.
And here we shouldn't just think about the launch to the general public. It's also important to design the program's pilot launch (i.e. a test launch for a specific audience).
The pilot will allow the proposed mechanics, attributes and experiences to be validated. In this way, it is possible to identify points for improvement, refine the design and gain new insights based on the results obtained.
This is also the time to align your internal public with the program's guidelines. This way, all employees understand the importance of the program and the role they play in ensuring the project's success.
Therefore, in your launch plan, consider the deliverables that need to be made by each area, the length of the pilot, the period for evaluating the results obtained and the deadline for officially launching the program.
About Indico
We create and manage loyalty programs that connect brands and customers, generating the engagement needed to develop your business.
Count on the expertise of +100 loyalty programs developed and implemented. Contact us us and turn your customers into fans!
