Loyalty programs in markets: how to create them, trends, advantages
Understand how loyalty programs work in markets and learn how to build customer loyalty with modern strategies in line with the main trends of the moment
Markets are visited daily by their customers. Therefore, there is a great opportunity to create loyalty programsengagement and relationships.
In today's article, we explain what the trends are in the sector, which loyalty strategies can be used and what their advantages are.
Loyalty programs in markets
Marketplaces, like other business models, can benefit greatly from strategies to win and maintain customer loyalty .
Loyalty programs have emerged as a fundamental tool in this process, offering a series of advantages for both consumers and commercial establishments.
Designed to reward customers for their regular purchases and encourage them to return to the stores, market loyalty programs generally offer the possibility of accumulating points and exclusive discounts .
Market trends
In any sector, customer loyalty strategies must be in line with current trends.
That's why we've listed the main trends for markets below, which should serve as a basis for planning your loyalty programs.
- Experiences phygitalconsumers are looking for convenience and want the option of shopping online and receiving it at home, or even buying online and picking it up at the market.
- Use of technology: from the creation of apps to the installation of self-service checkouts, technology is dominating the shopping experience in markets.
- AI for personalization: the use of Artificial Intelligence is reaching all sectors, and markets are no different; AI is being used to carry out intelligent pricing and identify personalized offers for each consumer profile.
- ESGincreasingly engaged with social and environmental causes, consumers want to get involved with brands that encourage sustainability.
Loyalty strategies for markets
Based on these trends, it is possible to think of innovative and modern strategies that engage customers, create lasting relationships and encourage loyalty .
- Digital program with gamificationIn keeping with the trend towards digitizing business, it is important that the loyalty program can be accessed via an app or website, where customers can see their progress and easily redeem benefits . In addition, the program should be gamified - with elements such as levels, challenges, missions, goals, rankings and badges - in order to encourage participation and engagement in a fun way.
- Hyper-personalized discounts and offers: with the use of Artificial Intelligence, it is already possible to identify and send extremely personalized discounts and offers considering the profile and preferences of each consumer, which makes the shopping experience easier and more convenient.
- Sustainability targets: to position itself as a sustainable business, the market can reward its customers for achieving sustainability targets, such as recycling packaging.
- In-store in-store experiences: creating in-store experiences can further encourage customers to return. Product tastings and cooking workshops are a good idea for bringing customers together in the store and creating a positive perception of the brand.
Loyalty programs in markets not only encourage repeat purchases, but also promote long-term customer loyalty.
By offering tangible benefits, such as personalized discounts, and at the same time creating an engaging and informative experience, marketplaces can not only increase their loyal customer base, but also create a community of engaged consumers .
About Indico
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