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Special selection of articles for understanding and improving the stages of your customer's relationship with your company.
Happy reading!
Loyalty
18/7/2023
Loyalty programs for telecommunications: advantages and strategies
Loyalty
12/7/2023
Total Loyalty: what it is, how to apply, advantages
Loyalty
28/6/2023
Supply Chain Loyalty: what it is, how it works
Loyalty
20/6/2023
Total Customer Experience: what is it?
Innovation
22/6/2023
What is Machine Learning: how it works and importance
Loyalty
23/2/2023
Loyalty in the food sector: trends, advantages, cases
Loyalty
14/2/2023
Loyalty programs in the beverage sector: Trends, advantages and cases
Loyalty
14/2/2023
Case: Bolão do Méqui - Indico & Arcos Dorados
Loyalty
7/2/2023
Loyalty for shopping centers: trends, advantages, cases
Innovation
31/1/2023
Martech: what it is, how it works, advantages
Loyalty
3/8/2023
5 trends for loyalty programs in 2023
Loyalty
16/1/2023
Customer engagement: what it is, main characteristics
Loyalty
10/1/2023
NPS (Net Promoter Score): What it is, how to measure it
Loyalty
5/1/2023
Customer Engagement: What is it, what are the types
Loyalty
22/11/2022
Black Friday and loyalty programs: how to align strategies
Loyalty
16/11/2022
Financial Engineering: Why is it important for loyalty programs?
Loyalty
10/11/2022
Growth Marketing: what it is and how to use it in your company
Loyalty
20/10/2022
How to communicate a loyalty program
Loyalty
13/10/2022
What are the types of loyalty programs?
Analytics
28/9/2022
The 5 V's of Big Data
Loyalty
21/9/2022
Tiered Loyalty Program: What it is and how it works
Loyalty
1/9/2022
Member get Member (MGM): How and why invest in this strategy?
Loyalty
30/8/2022
What is the relationship between the metaverse and loyalty programs today?
Loyalty
23/8/2022
Blockchain in loyalty programs: possibilities and advantages
Loyalty
23/8/2022
Cryptorewards and NFTs: the future of loyalty programs
Loyalty
2/8/2022
Purpose Loyalty: what it is, advantages, examples
Loyalty
21/7/2022
From Customer Relationship Management (CRM) to Customer Experience Management (CXM)
Loyalty
6/7/2022
Cashback: all about the dynamics of "cash back
Loyalty
13/6/2023
Employee Loyalty: how to build employee loyalty
Innovation
24/6/2022
How is Artificial Intelligence applied to business?
Loyalty
20/6/2022
Gamification: how to use it in loyalty programmes?
Analytics
10/6/2022
How to use data to apply the Job to Be Done methodology
Loyalty
17/5/2022
Job to be Done: how to understand your customer better
Loyalty
17/5/2022
Omnichannel: what it is and how to integrate with your sales channels
Loyalty
17/5/2022
7 hot trends for customer relationship and loyalty programs
Loyalty
17/5/2022
Loyalty 4.0: technology for building loyalty
Loyalty
9/5/2022
CX and Customer Lifetime Value: integrating metrics and driving results
Loyalty
9/5/2022
The evolution of Marketing: from Traditional to Dynamic
Loyalty
31/3/2023
Next Best Action: how to indicate the best action to your customer
Loyalty
9/5/2022
Dynamic Marketing: the new age of Marketing
Innovation
27/4/2022
What is MVP? Understand everything about Minimum Viable Product
Innovation
14/4/2022
What is Growth Hacking?
Analytics
14/4/2022
Market Intelligence to boost your results
Innovation
14/4/2022
GAIA BMG - BMG Bank
Innovation
14/4/2022
McHappy Day 2021 - Instituto Ronald McDonald
Innovation
14/4/2022
Money boxes - Instituto Ronald McDonald
Loyalty
14/4/2022
Agrega Program - BASF
Creative
14/4/2022
DirecTV GO - Sky
Innovation
14/4/2022
Toyota Cycle - Toyota Bank: interactive content and hyper-personalization
Loyalty
14/4/2022
Top Club - Johnson & Johnson: support in retail management and team incentive
Innovation
14/4/2022
Xô, Corona - Lello Condomínios & CUFA
Loyalty
17/5/2022
What are the most important metrics in a loyalty program?
Creative
14/4/2022
Branding and Digital Presence: How to create unforgettable brands
Loyalty
14/4/2022
What is phygital and why it is the future of consumption
Loyalty
14/4/2022
How to create a customer centric mindset for your company
Loyalty
14/4/2022
Companies that are more mature in data management are the most innovative
Loyalty
14/4/2022
McDonald's and Coca-Cola: Rolá y Ganá | Rueda y Gana
Loyalty
14/4/2022
Millennials and New Generations - Why should this audience be considered in loyalty programs?
Loyalty
14/4/2022
Co-branding: what it is, advantages, how to do it
Loyalty
14/4/2022
Customer Experience: the present and the future of Marketing
Innovation
14/4/2022
McDonald's and Coca-Cola: Countdown to the Holidays
Loyalty
14/4/2022
Loyalty program: what it is and how to create a successful program
Loyalty
14/4/2022
8 trends for loyalty programs in 2022
Analytics
14/4/2022
Big Data: Understand the world of Big Data
Loyalty
14/4/2022
10 steps to structure a loyalty program
Analytics
6/9/2022
LGPD: The importance of data security for your company
Analytics
14/4/2022
What is Database Marketing?
Analytics
14/4/2022
What is the Data Driven culture?
Loyalty
14/4/2022
Ebook: Loyalty of the Future
Loyalty
14/4/2022
Content & Context
Loyalty
14/4/2022
12 statistics that show why your company should invest in loyalty (especially during a crisis)
Loyalty
14/4/2022
Customer King
Analytics
14/4/2022
Customer Relationship Manifest
Loyalty
14/4/2022
Singularity and future of the customer relationship