How to use data to apply the Job to Be Done methodology

Learn why the use of data is essential to understand the client's needs and then perform the Job To Be Done methodology assertively. 

What is Job To Be Done? 

The term Job To Be Done was created by the administrator and professor Clayton Christensen with the aim of simplifying the identification of customer need and the creation of solutions based on the consumers' context. 

When contacting a brand to consume its product or service, the consumer is engaging it to solve a problem or achieve a goal. The Job To Be Done, therefore, will help the individual to solve that need .

To understand more about this methodology, read the complete material we have developed.

What is the role of data in Job To Be Done?

In the Job To Be Done strategy, data takes on an extremely important role, as it generates insights into consumers' needs before they even reach out to brands. 

To capture, organise and analyse the right data, it is important to remember that there are three types of needs that motivate the customer to seek a company's solution:

  • Functional
  • Social
  • Emotional

By understanding, in advance, what your customer wants, the brand becomes able to offer the ideal product/service for each individual. As a result, the consumer is satisfied with the shopping experience and the brand generates retention and loyalty. 

Job To Be Done and Dynamic Marketing 

The Job To Be Done is one of the fundamental concepts of Dynamic Marketing, a strategy that promotes Customer Experience, builds customer loyalty and promotes the best results through the union between Marketing and Technology.

Click here and learn why Dynamic Marketing like Dynamic Marketing can boost your business! 

About Indico

Indico is a Brazilian Martech company with an experience that has reached more than 150 million customers in 9 countries, that develops solutions to combine Loyalty and Innovation creating unique connections between consumers and brands.

We create solutions that boost relationships and transform results. 

Disruptive campaigns, programs and projects that connect ideas, innovation, data and technology to engage, delight and retain customers. We generate data-driven insights and new opportunities, developing the customer experience with the brand. 

Contact us to find out how we can boost your results!