Companies that are more mature in data management are the most innovative

Companies that are more mature in data management are the most innovative. This was the conclusion of the survey 'The State of Data Innovation', published in 2021, by Splunk. Let's look at the main reasons that justify it.

Data paired with loyalty strategies make it easier for companies to be more innovative. Companies with a customer centric approach that not only monitors customer behaviour in omnichannel way, but also promotes digital experiences, engages new communication channels, and reduces the time between insight and execution of a strategy. And results are quite positive:

👉🏻+60% of satisfied customers
👉🏻 48% increase in conversion rate
👉🏻 47% increase in cost per customer (CPC)
👉🏻+54% customer retention
👉🏻 44% engagement in omnichannel strategies

In addition, +61% of these companies find it easy to adapt their product/service to new markets.

Part of this result depends on efficient data management, where investing in the latest technological solutions facilitates the process of decision making, strategy execution, and results analysis.

For the surveyed companies, the main tools that help them are:

👉🏻 Cloud analytics (78%)
👉🏻 Artificial Intelligence/machine learning (66%)
👉🏻 Edge computing (55%)
👉🏻 Observability (45%)

When we see results like this, we are sure that we are on the right track and provide our clients with the best service: managing data, generating intelligence and action plans to turn consumers into fans of our client brands 😃

Check out our cases to see how we facilitate the generation of new business for clients like Basf, Toyota Bank, McDonald's, Coca-Cola, Marisa and others.