How is Artificial Intelligence applied to business?

Artificial Intelligence (AI) has been one of the biggest issues in the market: it used to be a trend and now it is the norm. These robotic solutions are some of the first steps towards efficient data collection, as well as being an excellent tool to increase productive capacity. But how to apply this to your business? 

Firstly, we need to understand which type of AI is best for your needs and how to apply it in the right way. Remember that AIs are driven by new technologies and are meant to make work easier. 

Artificial Intelligence is much more accessible today than it has ever been and, with that, the prices to use it have become more affordable too. However, that doesn't make the job any less important or simplistic, as using technology in any way can be a double-edged sword, meaning you need to study the best way to deploy it in your business. 

Therefore, we need to know where these tools can be useful for a company. 

AIs can be used in a variety of areas such as: 

• Collecting and using customer data;
• Data security against fraud and attacks;
• Data analysis for better market forecasts and insights;
• Customer service.

Why have an artificial intelligence?

AIs have come a long way since they were just small computers that solved chess games. Today, they can assist in data driven solutions, for example. Nowadays, they are divided into levels of complexity and therefore can assist in different tasks, such as: 

1. Ability to identify patterns
2. Data linkage, using probabilities to make predictions 
3. Creating new connections through old experiences

With the utilities of IAs, it is possible to make more assertive decisions, besides, of course, optimising services and reducing the possibility of errors in the process. 

Artificial Intelligence in your daily life

In our daily lives, AIs are already present, through cloud computing, which allows information to be stored in a more secure and accessible way, or through the famous virtual assistants in customer service .

Streaming platforms and social networks also use AIs to monitor user behavior and offer solutions adherent to each profile. And the list doesn't stop there: smart homes, production chains, surveillance cameras, among others - AIs are increasingly integrating our routines. 

How to bring Artificial Intelligence into your company

Indico Innovation, our innovation centre based in Portugal, inserts and drives digital transformation in your company. 

Using the most modern technologies on the market, we develop 100% customised solutions for your needs, promoting better results and generating new opportunities. 

Meet our solutions in AI and innovation and be part of this change! 

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