Loyalty programs in pharmacies and drugstores: how to create them, trends, advantages

In the post-pandemic world, where health and well-being are top priorities, the loyalty programs offered by drugstores and pharmacies play a key role in building lasting relationships with customers. 

But how do these programs work and what can customers expect from them?

As experts on the subject, we'll explain it to you!

Loyalty program for pharmacies and drugstores

Loyalty programs in pharmacies and drugstores are designed to reward customers for their purchases, encouraging repeat consumption and the diversification of products in the basket. 

The items OTC(over the counter ) items, for example, are fundamental to this process and should be considered when creating a loyalty program. 

Nowadays, most pharmacies and drugstores rely on discounts from laboratories and medical plans as a strategy to win over and retain customers. However, there are several other dynamics that can be more interesting when it comes to loyalty, such as: ‍

Points program

Points programs are the most common form of customer loyalty. In this dynamic, consumers accumulate points according to purchases made in the pharmacy/drugstore or by carrying out desired actions (such as completing a registration). These points can then be exchanged for other products in the store.

In a program like this, it is essential that the brand includes gamification elements to keep the public constantly engaged. 

Health, well-being and information program 

Customers are increasingly aware of their health and well-being and are looking for healthier lifestyles. It's therefore possible to create a platform where consumers have access to a variety of information, tips and videos on holistic health care (physical exercise, sleep, medication, diet, etc.). 

This creates an engaged community where participants can connect, share experiences and motivate each other. 

Loyalty and relationship programs in this segment represent an innovative and comprehensive approach to creating long-term relationships between customers and pharmacies/drugstores, as well as promoting the health and well-being of individuals and communities. 

To design the ideal loyalty program for your business, count on Indico's expertise - contact us!

About Indico

We create and manage loyalty programs that connect brands and customers, generating the engagement needed to develop your business.

Count on the expertise of +100 loyalty programs developed and implemented. Contact us us and turn your customers into fans!

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