Next Best Action: how to indicate the best action to your customer
Understand the concept of Next Best Action and learn how to evolve your customer throughout the purchase journey.
Before implementing the Next Best Action, you need to master the concept of job to be done to identify the customer's needs and understand what problem they seek to solve with the product/service offered by your brand.
Only then company can define which strategy works best to move the customer to the next step in the journey, that is, their next best action.
The next best action can be an ad, a Social Media communication, a call-to-action, a promotion or any other action that encourages customers to move forward in the purchase journey.
Through the use of technologies, such as AI, the next best action can be customized for each customer profile based on their online behavior and their previous interactions with the brand.
A metodologia de next best action é utilizada, principalmente durante a conversão, aprimorando a capacidade que uma empresa tem de transformar um possível consumidor em um cliente ativo. Nessa etapa, o foco está em movimentar o cliente dentro da jornada e identificar a next best action.
This next best action can be an offer, promotion or service that aligns the consumer's needs with the company's objectives.
Its identification is made through data analysis, Artificial Intelligence and machine learning, aiming to help the consumer make the best decision allowing the company to optimize the experience offered along with advancing in their work.
Remember that well-analyzed metrics evolve your customer journey by generating insights into new strategies for next best action. In addition, your customer data shows how leads become active customers, which is essential for the development of loyalty programs.
The next best action is a fundamental concept for Dynamic Marketing, a Marketing model that has technology as an ally to promote Customer Experience, build customer loyalty and deliver the best results for your company.
Dynamic Marketing is still a novelty in the Brazilian market, so Indico has created a complete ebook about it. Click here to download it for free and get ready for the new age of Marketing!
Don't know how to determine the next best action and make your customer evolve in the purchase journey? You can count on Indico! Contact us to know our solutions and turn your tasks into a successful project.