Loyalty programs in the automotive sector: how to create them, trends, advantages

In a world where competition in the automotive sector is fiercer than ever, companies are constantly looking for innovative ways to retain customers and increase brand loyalty.

One strategy that is gaining traction is the development of robust loyalty programs, designed not only to reward customers, but also to create a lasting connection with them .

In this article, we'll explore how loyalty programs are being used in the automotive sector, the benefits they bring to both consumers and companies, and what the future holds for these initiatives.

The Engine Behind Loyalty Programs

Loyalty programs in the automotive sector are designed to encourage customer loyalty through exclusive rewards and benefits .

Unlike other sectors, where points and discounts can be the focus, in automotive, the emphasis is often on the customer experience and offering added value .

This can include anything from free maintenance, discounts on services and parts, to exclusive experiences such as VIP events and test drives of new launches.

Advantages for Consumers

For consumers, the benefits of participating in an automotive loyalty program go beyond tangible rewards. They can include:

• Priority Maintenance and Service: Many programs offer priority scheduling for maintenance and repairs, ensuring that members have their vehicle serviced quickly.
• Exclusive Discounts: Price reductions on services, parts and even the purchase of a new car can make a big difference to a car owner's budget.
• Access to Special Events: New model launches, exclusive test drive events and even invitations to international automotive events are some of the privileges.
• Personalized Experiences: Some programs offer the customization of services or accessories for the vehicle, making the ownership experience unique.

Benefits for companies

On the company side, loyalty programs are just as valuable. They provide:

• Valuable Customer Data: Through purchasing habits and interaction with the program, companies gain valuable insights into their customers, allowing them to further customize their product and service offerings.
• Increased Customer Retention: Loyal customers are less likely to switch brands and more likely to recommend the company to friends and family.
• Incremental Revenue: Loyal customers tend to spend more over time, whether on services, maintenance or the purchase of a new vehicle.
• Brand Building: A successful loyalty program can strengthen a brand's image, positioning it as a company that values and rewards its customers.

The Future of Automotive Loyalty Programs

With the evolution of technology and changing consumer expectations, the future of loyalty programs in the automotive sector promises to be even more personalized and integrated.

Using data to create personalized experiences, integrating with mobile devices and offering rewards based on sustainability are some of the trends we are already starting to see.

Furthermore, as the sector moves towards electrification and service-based business models, loyalty programs will play a crucial role in keeping customers engaged and satisfied.

Loyalty programs in the automotive sector are more than just a means of rewarding customers; they are a crucial strategic tool for building and maintaining a loyal customer base .

By offering valuable and personalized experiences, companies not only increase customer satisfaction, but also boost revenue and strengthen brand loyalty .

As we move forward, these programs will continue to evolve, offering new and exciting ways to engage and retain customers in the competitive automotive market.

Case Indico & Banco Toyota do Brasil

Banco Toyota has variable and unique proposals for each customer when it comes to changing their car. Working with personalization in this scenario seemed like a complicated task, which is why Indico created an exclusive communication ruler for those who are already Toyota cycle customers.

Various points of contact were devised using different channels and social networks, which are a novelty in the use of automated rulers, reaching only customers at the time of contract renewal.

Everything that happens within the ruler is personalized and 100% unique to each customer, starting with the landing page which, using a simulator, presents the value of the car and the installments, showing the ideal proposal. But it's also possible to change the variables and access new possibilities, so that the customer can create their own proposal.

In addition to the landing page, each customer receives and sees an ultra-personalized film created automatically. Around 15,000 varied and fully personalized films are made each month. Customers also receive reinforcement emails as well as SMS.

About Indico

We create and manage loyalty programs that connect brands and customers, generating the engagement needed to develop your business.

Count on the expertise of +100 loyalty programs developed and implemented. Contact us us and turn your customers into fans!