Agrega Program - BASF
For BASF, Indico created a communication network, as well as a personalized catalog for each of 11 different audiences all over Brazil.
The catalog offers products and services related to the agricultural world, which can be exchanged for points earned within the catalog. Additionally, there is a "My Wish" option where the customer can send a message within the platform, made by Indico, informing which products or services he would like to purchase, even if the product is not available in the catalog. The feedback indicates how many points are needed for the customer to receive his wish.