Xô, Corona - Lello Condomínios & CUFA
During the period of the COVID-19 pandemic, many people have lost their jobs and income all over Brazil, and in the favelas it was worse than ever. For this reason, the campaign "Xô, Corona" was created in partnership with Lello Condomínios, a leader in condo management and CUFA (Central Única das Favelas) with Indico.
"Xô, Corona" was one of the first fundraising campaigns during the pandemic. Promoted by Lello Condomínios, a specialist in organizing communal living, the project aimed to fundraise R$20,000 within one week to buy personal hygiene and household cleaning products that would be distributed in the favelas of São Paulo. Lello doubled the amount of every donation to expand the reach of the campaign and fight against the virus.
Surpassing all expectations, this campaign raised more donations than anticipated, and it lasted for about 2 months, also increasing the number of families being helped.
INDICO led the entire project starting with the campaign creation, partnership management between organizations to support in purchasing and distributing the products in the favelas of São Paulo.